Mariya Nurislamova initial made her mark for a serial entrepreneur while in the splendor-tech House. In 2014, she co‑Established Scentbird, a fragrance‑membership service pitched as the “Netflix for perfumes.” The System speedily scaled to in excess of 700,000 month to month subscribers inside the U.S. and Canada, providing usage of 800+ designer scents.
Beneath her leadership, Scentbird lifted in excess of $25 million in undertaking money, participated in Y Combinator, and have become rewarding by 2019, producing once-a-year income north of $a hundred million with progress of forty five–50% calendar year-in excess of-year. Her assistance—to "commence small and under no circumstances surrender"—has resonated with lots of emerging business people.
But beginning all around 2018, Mariya released a parallel side to her persona: spiritual Instructor, intuitive, channel, artist, and author. Launching the YouTube channel “This is certainly Mariya”, she often provides guided meditations, energy‑channeling sessions, and mystical talks centered on chakras, manifestation, quantum acceleration, cosmic beings, and more. The channel has grown to ~102,000 subscribers and 1,two hundred+ films, with her broader existence throughout TikTok, Instagram, Spotify, and podcasts reaching approximately three hundred,000 followers .
Crossing Worlds: Entrepreneurship & Metaphysics
Mariya’s twin id—enterprise CEO by working day and spiritual Expert by night time—rarely intersected publicly right up until mid‑2024. That’s when Business enterprise of Style spotlighted her beliefs about humanity living in a “Matrix‑like” simulation, extraterrestrials, and radical metaphysical interpretations—even describing Adolf Hitler as “on the list of greater… sources of understanding of 3D Earth earth warfare”.
These views ignited a wave of on the web backlash:
YouTubers for instance Keya’s World and Zachary Michael publicly stated they would no longer function with Scentbird.
Reddit threads in communities like r/BeautyGuruChatter criticized her "pseudo-scientific beliefs" and suggested followers to ditch Scentbird.
Social networking end users have been specially appalled by promises that disorders like most cancers or AIDS may very well be cured in weekly, miscarriage was “a alternative,” and Bodily attributes (e.g., crooked teeth, hair color) held spiritual importance.
Still, Mariya stays resolute. She maintains her spiritual articles is independent from her CEO duties, stating she utilizes only “Mariya” in spiritual channels to protect Scentbird’s manufacturer.
The Power of Duality
Strengths of Mariya’s Strategy
Authentic Differentiation
Her fusion of company good results and spiritual apply sets her aside—making a deeply individual manufacturer with pathways into membership, retreats, personal sessions, and guided ordeals .
Scale and Strategic Self-discipline
Scentbird’s constant advancement underscores her capacity to translate vision into operational fact, although her spiritual facet drives a likewise expansive content material motor.
Community Depth
The regularity and intimacy of her material—guided meditations, Q&As, and Reside courses—foster sturdy Local mariya nurislamova scentbird community bonds among followers seeking spiritual transformation.
Emerging Risks & Fractures
Model Reputation Chance
The spiritual content has designed unease among influencers, buyers, and buyers who are awkward associating Using these metaphysical narratives .
Content material Liability
Daring health and fitness claims and conspiracy-tinged spirituality could invite scrutiny from platforms, skeptical buyers, or regulatory teams worried about misinformation.
Cross‑Identity Confusion
Although Mariya insists on separating her two worlds, critics argue the identities by now overlap—especially by means of her involvement in Scentbird‑connected information and sponsorships.
Navigating the longer term
Strategic Choices
Compartmentalize
Mariya could sustain a clear boundary—retaining her spiritual identification underneath a definite title and System when holding Scentbird separate and brand-neutral.
Integrate
By weaving spiritual and wellness elements into her companies—including scent + meditation kits—she could lean into a wellness‑centric brand evolution.
Clarify Messaging
Tonal balance—grounding her spiritual information with steerage disclaimers or scaling again controversial metaphysical statements—could broaden her charm and minimize friction.
Validation by means of Response
Despite backlash, Mariya proceeds to develop her spiritual ecosystem—from charging $1,111 glastonbury retreats to $125,000 private transformational situations, on line channelling periods at $3,000, and her 2021 book seventy two Keys to Manifestation. Her followers’ constructive Amazon critiques suggest her knowledge resonates deeply with several seekers .
Last Take
Mariya Nurislamova embodies a exceptional present day archetype: a venture-pushed CEO having a high-stakes spiritual alter Moi. Her journey displays broader cultural convergence—where community figures can simultaneously occupy the worlds of commerce, metaphysics, and cultural commentary.
Scentbird's achievements attests to her small business savvy.
This can be Mariya demonstrates her potential to command focus and build deep emotional resonance.
The fact clash among these worlds—sparked by metaphysical pronouncements—poses both chance and opportunity.
Irrespective of whether she amplifies the convergence or draws organization boundaries, Mariya stands in a pivotal crossroads. Her up coming steps may well redefine what it means being a founder within the spiritual-tech period—layering ambition with authenticity inside of a brand-new way.